Everything about Longman totally explained
Longman was a
publishing company founded in
London, England in 1724. It is now an
imprint of
Pearson Education.
History
Beginnings
The Longman company was founded by
Thomas Longman(1) (1699-1755), the son of Ezekiel Longman (d. 1708), a gentleman of
Bristol. Thomas was apprenticed in 1716 to John Osborn, a London bookseller, and at the expiration of his apprenticeship married Osborn's daughter. In August 1724, he purchased the stock and household goods of William Taylor, the first publisher of
Robinson Crusoe, for £2282 9s 6d. Taylor’s two shops in
Paternoster Row, London, were known respectively as the Black Swan and the Ship, and became the publishing house premises.
Longman entered into partnership with his father-in-law, Osborn, who held one-sixth of the shares in
Ephraim Chambers's
Cyclopaedia (1728). Longman himself was one of the six booksellers who undertook the responsibility of
Samuel Johnson's
Dictionary (1746–1755).
Second and third generations
In 1754, Longman took into partnership his nephew, Thomas Longman(2) (1730-1797), and the title of the firm became T. and T. Longman. Upon the death of his uncle in 1755, Longman(2) became sole proprietor. He greatly extended the colonial trade of the firm. In 1794 he took Owen Rees as a partner; in the same year, Thomas Brown (c. 1777–1869) entered the house as an apprentice.
Longman(2) had three sons. Of these, Thomas Norton Longman(3) (1771-1842) succeeded to the business. In 1804 two more partners were admitted, and the former apprentice Brown became a partner in 1811; in 1824 the title of the firm was changed to Longman, Hurst, Rees, Orme, Brown & Green.
In
1799 Longman(3) purchased the copyright of
Lindley Murray's
English Grammar, which had an annual sale of about 50,000 copies. About 1800 he also purchased the copyright of
Southey's
Joan of Arc and
Wordsworth's
Lyrical Ballads, from Joseph Cottle of Bristol. He published the works of Wordsworth,
Coleridge, Southey and
Scott, and acted as London agent for the
Edinburgh Review, which was started in 1802.
In 1814 arrangements were made with
Thomas Moore for the publication of
Laila Rookh, for which he was paid £3000; and when
Archibald Constable failed in 1826, Longmans became the proprietors of the
Edinburgh Review. They issued in 1829
Lardner’s
Cabinet Encyclopaedia, and in 1832
McCulloch's
Commercial Dictionary.
Fourth and fifth generations
Thomas Norton Longman(3) died on
August 29 1842, leaving his two sons, Thomas(4) (1804-1879) and William Longman (1813-1877), in control of the business in Paternoster Row. Their first success was the publication of
Macaulay's
Lays of Ancient Rome, which was followed in 1841 by the issue of the first two volumes of his
History of England, which in a few years had a sale of 40,000 copies.
The two brothers were well known for their literary talent. Thomas Longman(4) edited a beautifully illustrated edition of the
New Testament, and William Longman was the author of several important books, among them a
History of the Three Cathedrals dedicated to St Paul (1869) and a work on the
History of the Life and Times of Edward III (1873). In 1863 the firm took over the business of Mr JW Parker, and with it
Fraser's Magazine, and the publication of the works of
John Stuart Mill and
JA Froude; while in 1890 they incorporated with their own all the publications of the old firm of
Rivington, established in 1711. The family control of the firm (later Longmans, Green & Co.) was continued by Thomas Norton Longman(5), son of Thomas Longman(4).
1900 onwards
In December, 1940, Longman's Paternoster Row offices were destroyed in
The Blitz, along with most of the company's stock. The company survived this crisis, however, and became a public company in 1948. Longman was acquired by the media conglomerate
Pearson in 1968. In 1972, Mark Longman, last of the Longman family to run the company, died.
Longman continues to exist as an imprint of
Pearson Education, under the name Pearson Longman. Pearson Longman specializes in English, including English as a second or foreign language, history,economics, philosophy, political science, and religion.
Further Information
Get more info on 'Longman'.
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